Creating a visually appealing website can seem like a complicated task. There are some basic principles to follow in order to create a visual appeal that will make people want to revisit. Don’t use distracting animations, save on photography and avoid designing your pages for a large monitor. Additionally, you should avoid creating your pages using too simple a visual hierarchy.
Avoid distracting animations
Animated graphics are increasingly common on websites, and can be an effective way to grab a reader’s attention or highlight a particular page feature. If your however website redesign too busy with animations can detract from the content, slowing down the browsing experience for your visitors. This can lead to increased bounce rates and lower search engine rankings, so make sure you only use a few effective animations.
Try to avoid too bright images. While this may be noticeable, it will quickly lose your viewers’ patience and turn them away from your website. For example, while a dancing monkey may be entertaining at first, it will quickly become annoying if it continues to interrupt their experience. Try to avoid these kinds of animations, especially if you are building a website for a business.
Avoid skimping on photography
While it’s easy to get carried away with flashy graphics and images on your website, it’s extremely important not to skimp on photography. While beautiful images are a must-have for any website, skimping on photography will hurt your website’s performance. High-quality photos can take up a lot of bandwidth, and you don’t want your visitors to wait. Make sure your photographer optimizes images to avoid this problem.
The basis of any visually appealing website is solid design, with a conscious color scheme. Different colors evoke different emotions and trigger different reactions, so it’s important to keep your brand’s colors consistent across your website. For design inspiration, try using a tool like Canva’s Color Wheel. Good photography adds instant visual appeal to your website. A well-composed, well-lit photograph will immediately capture the viewer’s attention and instill confidence.
Avoid designing pages for a large monitor size
To make your website visually appealing, you should not design your pages with a large monitor resolution in mind. More than 60% of all monitors are set to a resolution of 1024×768 pixels, and only about 17% of users use a screen resolution of 800×600 pixels. The best solution is to use fluid layouts and have your page stretch to fit the user’s window size.
Avoid skipping over visual hierarchy
One way to improve the usability of your website is to use a visual hierarchy. This design strategy focuses on placing elements in order of importance. This helps your visitors understand what you have to offer. Without a visual hierarchy, your website can be too confusing to use. However, if you use this design strategy correctly, your website will be much more attractive. Below are some ways you can use visual hierarchy to improve the usability of your website.
Using visual hierarchy is important to any website design. It adds functionality and beauty to your website, and it guides the human eye from element to element. It acts like an invisible computer cursor, helping to prevent clutter and visual fatigue. A good design will be organized and use a visual hierarchy. Incorporate visual hierarchy into your website design and you’ll be on your way to making it look great!
Avoid shooting for consistency
When designing a website, you want to focus on the visual focus. Consistency in the appearance of your website is critical to its usability and visitor experience. The overall look should be consistent across all pages. For example, you can use a different layout for your landing page than for your other pages. Using consistent color schemes and layouts will make the overall look of your site look more professional, and visitors will feel more comfortable using it.