A Close Look At The New Ferrari Purosangue

by decwells
A Close Look At The New Ferrari Purosangue


Who would have thought the day would ever come when an SUV would sport the Prancing Horse logo? Most of us didn’t see this coming, but we’re pretty sure Ferrari saw the handwriting on the wall as the 2000s unfolded, with the sport utility segment gaining momentum to become the most popular and contested automotive segment of the present and the foreseeable future.


The SUV craze has effectively forced supercar manufacturers to either jump into the fray or remain silent forever. Among such high-end automakers, Mercedes-Benz was the first in line to offer a series-production modern SUV in 1997. The Bimmer wasn’t going to be outdone by its arch-rival, so the 1999 BMW X5 was no surprise. However, the likes of Ferrari and Lamborghini, who are intent on making limited-production top-dollar high-performance sports cars, won’t be swayed so easily.

But it was only a matter of time after Aston Martin followed the 2017 Lamborghini Urus with the DBX in 2020 before Ferrari finally swooped in. We don’t have a release date yet, but Ferrari officially announced on September 13, 2022 what would be its first SUV in history, its name, the Ferrari Purosangue.

Related: The new Ferrari Purosangue redefines aerodynamics among super SUVs


The Ferrari Purosangue’s design

They’ve been piecing together the Purosangue since 2017, and now it’s almost ready to join its peers in the super-SUV market for the 2023 model year. If it’s going to compete with the likes of the Cullinan that’s been around since 2019, or the Bentayga that’s been turning heads since 2015, its aesthetics better speak a language that gearheads understand.

That said, the Purosangue’s design is quite interesting as it was the Italian marque’s first 4-door bodywork, as well as its first ‘high-riding’ car. This means a radically different design approach consisting of an all-new, absolutely custom chassis to achieve the design elements of ‘regular’ Ferraris on this new Prancing Horse-badged SUV. From what we’ve seen, the design cues are plentiful.

Taking in the front fascia, your eyes are immediately drawn to the headlights, apparently inspired by the SP1 Monza, only stretched. As you circle the car, the vents behind the doors and canted side windows remind you of the original 4-seat FF, while the rear looks like a stretched version of the Ferrari Roma.

It’s a hands-down beautiful SUV that we’ll probably be talking about for years, just as we know not everyone will be pleased, which in our experience are typically disaffected who hate the idea of ​​a Ferrari SUV in the first place. It has the impressive stance to battle Cullinan and the looks to stare down the Urus.

The Ferrari Purosangue engine and drivetrain

If you happen to be among the disgruntled fans, we think the naturally aspirated 6.5-liter V12 should win you over. After all, it is a prancing horse – stuffed or not. The 12-cylinder engine wears the brand’s signature red-painted valves to justify the 715 horsepower and 528 lb-ft of torque at 8,250 redline.

Ferrari confirmed the mill propels the Purosangue to 62 mph from rest in 3.3 seconds and a 193 mph top speed. Also consider that the twin-turbo 3.9-liter V8 from the Roma could have been just fine here, although the Prancing Horse obviously has its sights set on the 6.0-liter W12-powered Bentayga. These figures already mean 18 horse jumps over the Aston Martin DBX 707.

So, the Purosangue is on track to become the most powerful production SUV except for the Bimmer’s upcoming XM with the promise of 750 horsepower later this month. We see the Purosangue’s 4WD drivetrain as an evolution of the GTC4 Lusso, with power going directly to the front wheels via an electronic torque vectoring differential and to the rear wheels through a new 8-speed dual-clutch transmission. This drivetrain setup improves the Purosangue’s front-to-rear weight distribution to 49:51.

Related: Here’s Why We’re Looking Forward to the 2023 BMW XM

The Ferrari Purosangue’s interior

Rear passengers will access the Purosangue’s rear cabin via the ‘suicide’ rear doors which appear to help preserve the 2-door girth of this 4-door SUV. We weren’t surprised to see it on the Cullinan, but a Ferrari? Both the front and rear cabins get electrically adjustable individual bucket seats, making it clear that Purosangue is not your typical family SUV.

As if to further reinforce this point, both rows come with their own center console, and as you’d expect from a Ferrari, the interior is loaded with high-end materials. The interior design language heralds performance and comfort for both the driver and the passengers, although of course the driver gets the better experience. Take the curved dashboard for example. The cabin is beyond driver-centric, with almost all controls literally at the driver’s fingertips via the steering wheel.

The lack of a centrally-mounted infotainment touchscreen draws a double whammy, as tablet-style screens are all the rage these days. The Purosangue dashboard has a digital driver display, while the passengers get an all-new 10-inch touchscreen. Ferrari will offer the SUV with an optional glass roof, which we will never pay for in place of the lightweight carbon fiber roof panel. We’d rather spend that money on the special ‘Ferrari’ luggage kit that goes into the 473-litre boot, the largest on any production Ferrari.

How much will the Ferrari Purosangue cost?

We’re guessing Ferrari views this SUV as a necessary evil, but that won’t stop them from pricing it so high you’d probably need a hedge fund manager’s salary to buy one. The automaker hasn’t revealed official pricing for the Purosangue, but we wouldn’t be surprised with a starting price upwards of $350,000 to $400,000.

That would make it more expensive than the Cayenne Turbo GT and even the Bentayga. The high-strength fabric floor, Burmester 3D surround sound system and 7-year maintenance at 13,000 mile intervals or once a year with no mileage restriction probably justify that price point.

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