This press release is submitted and displayed here in its original form, unedited by Furniture Today.
HIGH POINT, North Carolina –Experts from AkzoNobel’s global color and design studio for wood coatings are sharing their knowledge of the latest color trends and wood finishes impacting the home furnishings sector at this fall’s International Home Furnishings Market in High Point, North Carolina, October 22-26. .
AkzoNobel’s Global Color and Design Studio works with color designers to create new colors and effects in paints and coatings, drawing inspiration from other areas of society, such as fashion, lifestyle and nature.
Over the five days of the High Point Market – the largest event of its kind in North America – color specialists from the Studio will meet with clients to share their valuable insights on the color and design innovations that are shaping the wood industry.
“Our global color and design studio combines centuries of expertise with our latest in-depth market research to develop leading industry trends to excite and inspire. The specialist team is constantly innovating with colors and wood finishes, coming up with new ideas and keeping customers in front of the latest trends,” explains Rob Haley, Color Trend Manager for Wood Coatings at AkzoNobel.
Building on annual trend research, AkzoNobel’s Global Wood Design team works closely with both technical experts, and with designers, architects and wood manufacturers around the world to ensure its finishes are robust and can be industrialized worldwide.
One of the trends that is sure to catch the attention of wood manufacturers and designers, as well as consumers, is the feeling that, as people search for connection, inspiration and balance in their lives, they are diving into the wonders of the natural world to find it. .
“Nature and biophilic design have become very important to our color choices and strategy. Organic finishes that enhance natural features are becoming increasingly popular in kitchen cabinets. In furniture, the return of traditional and formal finishes is emerging, with heavily distressed and saturated surfaces giving way to smoother looks,” says Haley.
These ideas are brought together in AkzoNobel’s Color of the Year 2023 – Wild Wonder. Wild Wonder is a golden shade inspired by the warm colors of harvested crops, with an upbeat glow that aims to connect people with nature, creating a sense of energy and positivity.
To bring Wild Wonder to life in real-world applications, coatings and finishes, AkzoNobel’s Global Wood Design team in High Point, North Carolina, created four unique palettes, all driven by the themes, balance and rhythms of nature.
The four palettes – connected by the overarching theme of Seed of Wonder – is:
- Loop – Nowadays, one with the land, living minimally
- Buzz – Transitional design, vibrant colors, harmony
- Mourn – Cottage Design, Earth Colors, Organic
- Flow – Traditional design, water, sand
These palettes will be a key influence on home decor – including furniture, flooring, cabinetry and building products – in the coming year, making it easy for both designers and consumers to choose colors and combinations for a timeless look that also reflects current trends and consumer preferences. .
Further information about AkzoNobel Wood Coatings can be found at industrial-wood-coatings.com