BeautiTone Reveals its 2023 Colour of the Year, ‘Moments’

by decwells
BeautiTone Reveals its 2023 Colour of the Year, ‘Moments’

BURFORD, OP, September 27, 2022 /CNW/ – BeautiTone, the number one Canadian-made and owned retail paint brand, unveils its 2023 Color of the Year, ‘Moments’ (CL24-4) – a calming, toned blue with an influence of green that provides a fresh brings perspective to modern interiors and serves as a canvas for the moments ahead.

BeautiTone Logo (CNW Group/Home Hardware Stores Limited)

“‘Moments’ reflects Canadians’ continued desire for stability and comfort as we focus on moving forward in our daily lives,” said Darryl Allen, Creative Manager, BeautiTone Paint and Home Products. “This trusted shade, evoking feelings that are nostalgic and hopeful, brings a renewed appreciation for our ability to create lasting, meaningful moments despite adversity.”

New for 2023, ‘Moments’ is the centerpiece of two thoughtfully curated 2023 Color Trends palettes motivated by nature and wellness. The two palettes exude different energies as Canadians create memories in their own unique ways.

Through 11 inviting colors, both palettes simultaneously capture nuances of reflection and transformation, while offering Canadians two distinctly different ways to design the perfect space for their life’s own moments.

“While developing our trend colors this year, we felt it was important to present two energies, thus two palettes,” said BeautiTone’s creative director. Darryl Allen. “Because we know we’re all moving forward, we won’t necessarily be moving at the same pace. These palettes give homeowners the opportunity to reflect on where they are on their journey, and what kind of space they want to create to reflect that.”

The first trend palette was built around comfort, prompting Canadians to experience a moment of harmony and healing. Whether used in a bedroom or living room, this mix of soft neutrals creates a peaceful palette that encourages reflection and optimism.

The second is a vibrant palette of vibrant colors that inspire exploration and transformation. These deep, bold hues encourage Canadians to experience moments with expression and movement. They can make a statement in an entryway or inspire a music room.

BeautiTone’s 2023 Color of the Year and Color Trends palettes are available exclusively at Home Hardware, Home Building Center and Home Hardware Building Center locations nationwide Canada. ‘Moments’ and other colors are available in BeautiTone’s Designer, Signature, Pure and PRO paint lines.


If you want to sample ‘Moments’ (CL24-4) or one of the colors from the 2023 trend palettes, BeautiTone now offers the ability to order Hello Paint peel and stick samples.

For more information on ‘Moments’ or the 2023 Color Trends palettes, visit your local store or learn more at

BeautiTone Paint and Home Products Division

This division of Home Hardware Stores Limited is established in Burford, Ontario and is one of the most modern paint manufacturing facilities in North America. The Division distributes a full range of private label products, including BeautiTone paints and a wide range of aerosol and cleaning products. BeautiTone is the #1 Canadian-owned and Canadian-made retail paint brand, sold exclusively at Home Hardware, Home Building Center and Home Hardware Building Center stores across Canada. BeautiTone includes Designer, Signature, Pure, Wood-Shield, PRO and specialty products. BeautiTone has been making top quality paint and home products since 1980, and by providing expert advice and designer results, Home Hardware has built a reputation as Canada’s Painters. More information about BeautiTone and Home Hardware is available at

About Home Hardware Stores Limited

Home Hardware Stores Limited is Canada’s largest dealer-owned hardware, lumber, building materials and furniture home improvement retailer with nearly 1,100 stores under the Home Hardware, Home Building Center, Home Hardware Building Center and Home Furniture banners. Founded in 1964 in the countryside St. Jacobs, Ontario, Home Hardware remains 100% Canadian owned and operated. Through the Home Hardware Network, dealer owners have extensive distribution and marketing capabilities as well as access to thousands of quality, brand name and private label products. Home Hardware Stores Limited has received designation as one of Canada’s Best brands and best managed companies and are committed to helping Canadians with all their project needs. More information about the company is available at

'Moments' (CL24-4), BeautiTone's 2023 Color of the Year (CNW Group/Home Hardware Stores Limited)

‘Moments’ (CL24-4), BeautiTone’s 2023 Color of the Year (CNW Group/Home Hardware Stores Limited)

SOURCE Home Hardware Stores Limited



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