Charli D’Amelio Is The Face of Prada’s Latest Campaign

by decwells
Charli D’Amelio Is The Face of Prada’s Latest Campaign


The TikTok queen wears Prada with her crown.

The TikTok queen wears Prada with her crown.

Charli D’Amelio has just been revealed to be the face at the center of Prada’s latest Prada Linea Rossa autumn/winter 2022 collection.

The influencer, mogul and current ‘Dancing With The Stars’ contestant headlines the chic outerwear and activewear collection. D’Amelio has been seen wearing their new bullet jacket, fitted nylon top and leggings across personal posts and promotional photos from Prada.

The Prada Linea Rossa autumn/winter collection is meant to keep you active and warm everywhere from snowy mountains to cold cities. The clothes are chic yet functional, stylish but allow high performance movement and exercise.

The collection stays true to Prada’s minimalist aesthetic as the pieces for both men and women come almost exclusively in black and white, all with red accents that perfectly contrast the monochrome designs. Despite the overwhelming black and white selection, there are a few tan colored pieces, as well as some blue-purple sneakers in the men’s section.

The clothing draws a lot of design inspiration from winter sports, especially the streamlining and padded protection of ski wear. However, unlike most ski wear, it is also perfectly translatable to city life. That’s because it mixes nylon, techno knitwear and Prada Extreme-Tex, designed for varying temperatures and the demands of everyday life.

As well as clothes, the autumn/winter collection also includes some Prada heaven for when you want to fly down the slopes, dripping with designer.

This is not the first time that Charli D’Amelio has been associated with Prada. The TikTok queen has been a fan of the brand since her launch into the stars, having attended some of their fashion shows on behalf of the brand. Even publicly documented going to her first ever fashion show in 2020 on social media, which happened to be the Prada show in Milan.

The collection is now available for purchase on Prada’s website, and because Charli is the face, the internet buzz has already begun.



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