DOGWOOD DENSIFIED WOOD FROM BRUCE NAMED A WINNER IN GOOD HOUSEKEEPING’S 2022 HOME RENOVATION AWARDS

by decwells
DOGWOOD DENSIFIED WOOD FROM BRUCE NAMED A WINNER IN GOOD HOUSEKEEPING’S 2022 HOME RENOVATION AWARDS


MOUNTVILLE, Pa., October 7, 2022 /PRNewswire/ — AHF Products, a leading hardwood flooring manufacturer, is proud to announce that Dogwood® Densified Wood™ from Bruce® was named a winner in Good Housekeeping‘s 2022 Home Renovation Awards in the “Hottest Home Decor” category. A complete list of winners can be found online at www.goodhousekeeping.com/homereno2022.

“Bruce is honored to be recognized among the industry’s leading home improvement products by the prestigious Good Housekeeping Institute,” said Jennifer Zimmerman, Head of Commercial, AHF Products. “This award underscores our commitment to engineered flooring solutions that offer superior design, quality and performance and meet consumer demands. Densified wood technology removes many of the barriers that prevent consumers from purchasing hardwood and allows homeowners to enjoy real wood floors that are virtually worry-free.”

Bruce Dogwood Densified Wood Technology is a real game changer for hardwood flooring buyers, especially for people who have pets or children. It uses a patent-pending process to significantly increase the density of the face veneer using heat and pressure. The result is a dent and scratch resistant surface that provides protection against everyday wear, pet nails and pet accidents. The wood floor is also waterproof for up to eight hours, and exclusive Cleantivity™ technology protects against odor, damage and discoloration caused by mold or mildew that can damage the floor. Bruce Dogwood was made in the USA in Somerset, Kentucky.

“Hardwood is the floor everyone wants. Whether it’s accelerated by the pandemic or consumers wanting to bring nature indoors or other factors, there is a desire for real hardwood,” Zimmerman said. “Now, more than ever, people are driven by value and the desire to confidently make sustained, quality investments in their homes, whether for the long term or even to improve resale. And both are hardwood floors’ sweet spot .”

For information on Bruce flooring products, visit www.Bruce.com.

About AHF products

AHF Products is a leading hardwood flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing and service, we create quality floors to last for generations through inspiring designs, innovation and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring®, Hartco®, Robbins®, LM Flooring®, Capella®, Homewood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract™, Armstrong Flooring™ and Parterre®. Headquarters in Mountville, Pennsylvaniawith manufacturing operations across the United States and in Cambodia, AHF Products employs more than 2,000 dedicated team members. www.AHFProducts.com

Armstrong Flooring™ and the Armstrong Flooring™ logo are licensed from AWI Licensing, LLC. Good Housekeeping® is a trademark of Hearst Communications, Inc. All other marks are owned by AHF, LLC, its affiliates or subsidiaries. All rights reserved.

SOURCE AHF Products

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