by decwells

FRANKFURT, Germany, Nov 21 2022 – Genesis has announced the appointment of JuanMa Lopez as head of Genesis Design Europe. He started his new role on 1 November 2022. Lopez will be based in Frankfurt, Germany and report to Ilhun Yoon, Head of Genesis Design.

“I have watched the Genesis brand grow globally over the past seven years and am thrilled to have the opportunity to become a part of the organization,” said Lopez. “I look forward to leading the team as we continue to develop new propositions for global markets.”

Lopez joins Genesis Design in a period of rapid development. Together with the design teams in Namyang, South Korea and Los Angeles, California, the European design team is essential in providing creative input for global projects. Tasked with developing exterior, interior and concept car proposals, the team competes and contributes to production programs and advanced design projects.

A native of Barcelona, ​​Lopez has more than three decades of experience in engineering and design. He began his career as an industrial engineer developing projects within the automotive, marine, electronics, telecommunications and home appliance industries before transitioning into product and graphic design. He became an automotive designer in 2000 and has since worked in a number of exterior and interior design roles, most recently leading a team of over 300 designers in a global role.

“We are very excited to welcome JuanMa Lopez to the audacious journey of the Genesis brand in Europe, the origin of luxury,” said SangYup Lee, Genesis Global Head of Design. “His brand experience spans a wide spectrum, and we look forward to collaborative synergies within our global design dream team.”

As an automotive designer, Lopez held various assignments within the Volkswagen Group’s brands. He was a car designer for the Group’s Spanish subsidiary SEAT; was responsible for Interior Design at Lamborghini; was Advanced Design manager responsible for Audi show cars; and was Head of Interior Design for both the Audi and SEAT brands. Lopez was also head of exterior and interior design at Ferrari before taking on a global role as director of exterior design and creative design director at BYD and Changan, respectively.

With his accumulated expertise and diverse global experience, Lopez will be an asset to the global Genesis design team. He will now lead a team of talented designers of different nationalities, based in a new design studio in Offenbach am Main, east of Frankfurt. The creation of the new studio – which merges branding and design functions into one facility – will not only provide the designers with a new, dedicated workspace, but will also allow the team to expand.

“I am delighted to have JuanMa Lopez join the Genesis design team,” said Luc Donckerwolke, Chief Creative Officer for Genesis and the Hyundai Motor Group. “Having worked together at Lamborghini and SEAT, I really appreciate his talent, driving skills and social behavior. He will be instrumental in building a strong Genesis design team to support the teams in Korea and California.”

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