Local Small Business, Designers Collab., Opens Two New Stores in Williamsburg

by decwells
Local Small Business, Designers Collab., Opens Two New Stores in Williamsburg


Designers work together. is a Williamsburg-based small business that sells furniture, home decor, art, fashion and other lifestyle goods.

Co-founder Jessica Keller is the COO and comes from a creative background with years of luxury interior design experience. Her husband, Noel John, is the CEO and comes from a marketing and sales background. John developed and launched five boutique retail stores in the NYC area.

The exterior of Designers Collab. at 96 North 5th Street in Williamsburg. Photo: Cici Wei

Keller and John recently closed their Kent Avenue storefront and opened two new stores. The first storefront is located at 96 North 5th Street and opened in mid-July. These designers work together. store has a curated selection of small home goods such as candles and ceramics, plus the addition of original locally made pieces including furniture and artwork.

Designers work together. at 96 North 5th Street in Williamsburg. Photo: Cici Wei

Keller and John oversaw a complete renovation of the space for six months from January to July 2022. They also partnered with local brand, Muz Muz, to convert a portion of the store into a coffee shop. “This place will be where we host a lot of events,” Keller explained.

Artwork sold at Designers Collab. at 96 North 5th St. in Williamsburg. Photo: Cici Wei

Designers Collab. ‘s second new store is located at 119 North 1st Street and is currently in a soft opening phase. It’s the “most similar to our original location,” but with the addition of a fashion department, according to Keller.

Fashion by Designers Collab. at 119 North 1st Street. Photo: Cici Wei

The North 1st Street store has three levels, 25-foot high ceilings, and is filled with “a lot of new artists and curated pieces” according to Keller. “We are so excited to finally open it to the public,” Keller said.

Keller also explained that while this Designers Collab. location is open to the public, the team is still making a lot of changes, and this location will have a grand opening when it’s complete.

Glassware sold at Designers Collab.’s at 119 North 1st Street. Photo: Cici Wei

The North 5th Street location, which is just two blocks from the original Designers Collab. store, had a grand opening in July. Keller tells Green pointers that the store is well received and gets a lot of foot traffic.

“We are so grateful for the opportunity to continue doing business in the North Williamsburg area with customers we love,” Keller said.

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