Furniture World News Desk on 29/9/2022
Pure Salt Interiors, the Newport Beach-based interior design studio and shoppe known for its clean, coastal and nature-inspired designs, is proud to announce its first rug line with Momeni, a family-owned heritage manufacturing company known for its innovative, high quality, impeccably designed rugs. The Pure salt for Momeni Rug Line will launch in October 2022 at High Point Market, the largest home furnishings industry trade show in the world, with 17 exclusive rugs in sizes ranging from 2’x8′ to 10’x14′. Prices range from $368 to $8698.
The Pure Salt for Momeni Line was developed over two years with Pure Salt founders Aly Morford & Leigh Lincoln along with the design team at Momeni. The line leans heavily on natural fibers and neutral colors with a focus on innovative new techniques in natural fiber jute and hand-knotted rugs. The line will be available to the trade at Momeni Showrooms and select dealers across the country. Consumers can view and purchase the selection online at Pure Salt Shoppe and at the Pure Salt Flagship Store in Newport Beach, CA.
“Rugs are literally the foundation of good design, and finding a beautiful, high-quality rug can be like finding a diamond in the rough. We set out to create this range of rugs with Momeni to fill a gap for our clients and customers – to have rugs that feel as good as they look, using unique methods and materials for a one-of-a-kind design. From hand-knotted rugs with an aged look that will only get better with time, to super soft jute, to classic linen with accent stitching, all the rugs in our collection are created with incredible care and attention to detail, ready to be moved into. every room of your home for a look you’ll keep for years to come.” – Leigh Lincoln, co-founder, Pure Salt
“Inspired by coastal retreats around the world, our carpet line with Momeni is a compilation of pieces that bring together earthy and natural roots with classic and elevated aesthetics. We wanted to create a collection of rugs that match form and function and can transport you to a relaxing beach scene near or far whenever you step on it. With a versatile range from classic jute and flat weaves, to hand knotted designs that allow you to mix and match your look however you like, these rugs allow you to design from the ground up in every room of your home. — Aly Morford, co-founder, Pure Salt
“The power of social media is what brought us together, but what came out of this relationship was an extraordinary journey that helped fuel our own creative endeavours, experimenting with techniques we’d never been able to achieve before not. Working with Aly and Leigh impressed upon us the importance of the smallest details and ensured that the overall look of the line was truly part of the Pure Salt world, which we are honored to be a part of.” – Reza Momeni, President and CEO, Momeni, Inc.
About the designs
Torquay: Made by bringing together two of Pure Salt’s core design principles – style and function – with one of our favorite materials – jute. This natural fiber rug is a blend of jute and wool to create a unique quality rug that not only looks great, but feels amazing underfoot. And their unique manufacture ensures that they will only get better with time for a look you’ll love for years to come
Koukila: Inspired by one of Pure Salt’s favorite vintage finds, beloved Kilim, Aly and Leigh designed these rugs with qualities and patterns that bring a fresh, authentic approach to a classic look. These hemp rugs are woven to be more substantial and durable than true vintage kilim, with unique stitching for an aged look that feels steeped in history.
Cassis: The perfect, soft rug in three of Pure Salt’s signature natural colors—bleach, natural, and walnut. The simple, subtle beauty of this classic braided style is the perfect base for layering with the Menorca collection.
Menorca: Inspired by One-of-a-Kind hand-knotted designs, these rugs are intricate and beautiful following the time-honored tradition of handmade craftsmanship that becomes even more desirable as they age. Naturally distressed to give them an inherent vintage appeal, this collection complements every design aesthetic, and looks stunning in any home.
Patara: Designed specifically for Little Salt, the baby and children’s brand launched in 2021 by Pure Salt, this collection is focused on gender-neutral, natural colors with youthful tufted polka dots to add subtle fun to any children’s room. Playful yet classic, this collection can be both layered or stand alone as a foundational statement piece for your most whimsical spaces.
About Pure Salt
Founded in 2016 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt began as a design studio and has evolved into a national lifestyle brand that leads the conversation on design that is both stylish and functional with their extensive body of work in residential design and through their eponymous Pure Salt Shoppe launched in 2019. The Design Studio and Shoppe reflect the Pure Salt ethos: great design starts with a fresh and clean palette, quality furniture, artisan textiles, layered neutrals and nature-inspired decorative accessories. In six short years, the brand has built a celebrity clientele, cultivated a highly engaged social media community with over 585,000 followers @puresaltinteriors, and has been consistently recognized by its peers and the media for its beautiful designs and evolved business model. The Newport Beach, Calif.-based company is in the midst of another growth chapter as it expands the business to include a merchandising program, collaborations, licensing and hospitality.
About Momeni Inc.
Momeni Rugs is a leading manufacturer and importer of fine area rugs and floor coverings. Since 1975, the Momeni family has brought their thoughtful approach to creating beautiful, quality products for the home. The Carlstadt, NJ design studio and headquarters is home to the Momeni Collection of antique, unique and signature lines of area rugs. Momeni products are available at leading retailers. For news and more information from Momeni, call via Facebook, Pinterestand Instagramand visit moments.com.