Recent Las Vegas Market saw growth in these 4 key areas

by decwells
Recent Las Vegas Market saw growth in these 4 key areas

LAS VEGAS — The recent Las Vegas market saw an increase in retail and designer attendance, branded products and programming after the market returned to its traditional timing July 24-28.

According to the International Market Center, the number of visitors to the summer market in 2022 increased by 8% compared to the summer of 2021. Driving the increase in attendance were 35% of new Las Vegas market attendees and 9% of attendees returning to their first market since before the pandemic.

Bob Maricich, CEO of IMC, said: “Las Vegas Market offers an experience buyers love—unique must-have products, the ability to connect with industry leaders, and unparalleled programming—and attract attendees from stores and studios to the market. “A slew of new buyers and those returning from the pandemic disruption have joined the ranks of market loyalists to harness the power of the Las Vegas market as they plan to successfully close in 2022.”

Overall, the Summer Market attracted attendees from 48 states, three U.S. territories and 49 countries. The largest increase in the domestic market was in the Northeast and West, with international tourist arrivals nearly doubling from last summer and close to pre-pandemic levels, IMC said.

Design trade growth

The West Coast design community has seen a more than 20% increase in the number of people coming to the Las Vegas market compared to last summer. Designer participation includes 2022 ASID Central California/Nevada Chapter ANDYZ Awards Celebration, Las Vegas Market-exclusive First Look and Ahead of the Curve trend intelligence, Design Science Summit, showroom tours, 14 CEU-eligible educational conferences and networking through the American Society of Interior Designers and the Real Estate Stage Association.

Home furnishing brand Classic Home attributes its summer 2022 growth to designers, reporting that about 60 percent of its buyers are designers, many of whom are new to Classic Home.

“It’s great to see new faces, whether it’s someone entering the industry for the first time, or a new customer for Classic Home who’s been in the business for a while,” said Nicole Long, vice president of marketing, who reported on a company that included the brand. Overall home sourcing, including outdoor furniture collections and villa textile collections, showed strong interest.

buyers and brands

Over 200 new, expanding or relocating brands use the Summer Las Vegas Market to connect with new customers.

Bedding exhibitors at the Las Vegas market saw stronger-than-expected attendance and orders, and temporary exhibits expanded their reach. Additionally, IMC’s JuniperMarket showcased the RISE pavilion, showcasing 12 women-owned brands new to Las Vegas, offering a variety of lifestyle products while selling on physical markets and digital platforms.

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