Samsung Refreshes its Executive Showrooms with Visual Display Solutions for Tailored Partner and Customer Experiences

by decwells
Samsung Refreshes its Executive Showrooms with Visual Display Solutions for Tailored Partner and Customer Experiences


Samsung Electronics America, Ltd. cut the ribbon on four of its newly renovated Executive Briefing Centers (EBCs) equipped with the latest visual display technology at permanent locations in Dallas, Texas; Ridgefield Park, New Jersey; Washington DC; and Irvine, California. Each EBC inspires creative and innovative work by delivering solutions that transform business and luxury residences, while placing a new emphasis on reliable, sophisticated technology. These four showrooms filled with Samsung’s latest products and solutions offer exclusive training and demonstration opportunities for customers. They also provide the opportunity to meet Samsung executives, engineers and marketing staff, which drastically improves the customer experience.

The Dallas location gives Samsung the opportunity to speak to the design and architecture community located in the Dallas Market Center, which is home to Samsung’s newest EBC. The redevelopment of the EBCs underscores Samsung’s commitment to being the first and only display manufacturer to showcase residential and commercial technology solutions for customers and partners year-round.

In celebration of Samsung’s Dallas Showroom

Samsung’s Dallas EBC is the first of its kind in the US to feature a full line of visual display products for the custom installer channel. Three years ago, Samsung partnered with the Dallas Market Center, a global business-to-business trade center and leading wholesale marketplace, to help showcase the next generation of visual display technology for retailers and interior designers. The refreshing space now features a range of 35 products and solutions in commercial and residential areas – making it a top destination for the latest display innovations.

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The redesigned space’s official ribbon-cutting ceremony was held on October 20 and featured Samsung’s first-in-class portfolio, including The Wall All-in-One, Samsung’s Interactive Display Line-up, as well as its full range of Lifestyle products, including The Frame, scrutinized. , Premier and 8K Neo QLED. The event included a first look at the showroom’s extensive range of offerings, including product demonstrations of lifestyle and commercial products from Samsung experts and partners. Attendees were invited to explore first-hand how each product and solution transforms the conventional viewing experience, including a hands-on demonstration of Samsung’s MagicINFO software that helps customers deliver content that engages, informs and entertains.

“The Dallas EBC is equipped to showcase Samsung’s latest display products and solutions, and is designed to enhance customer and partner engagement,” said Harry Patz Jr., senior vice president and general manager, display division, Samsung Electronics America. “This showroom demonstrates our commitment to channel partners in our top performing sales force for the custom installation and reseller market.”

The showroom has proven to be a transformative space with space for large-scale trainings, meetings and private events, enabling greater engagement and collaboration. The prestigious and world famous Dallas Market Center proved to be the perfect location; designed for installers and resellers alike, the EBC is ready to host customers and clients all year round.

“High-performance and high-design technology solutions can be difficult to articulate, so they must be experienced,” said Ernie Wohlleben, president of Architechnology Designs. “The Dallas Samsung EBC is a comfortable and inviting space that effectively showcases innovative products such as The Wall and Frame. Our notable customers will not visit a sales showroom, so the EBC allows us to educate customers and staff, while entertaining them in a chic environment.

“We welcome the addition of Samsung’s EBC to our vibrant marketplace that is not only convenient for meetings and private events, but also to reach retailers, interior designers, architects and builders focused on sourcing top technology options,” said Cole Daugherty, Senior Vice President, Dallas Market Center. “This is a partnership that will pay dividends for thought leadership and commerce.”

Samsung Refreshes its Executive Showrooms with Visual Display Solutions for Tailored Partner and Customer Experiences

About the Dallas Market Center

Dallas Market Center is a wholesale B2B trade facility that annually hosts more than 50 trade events that welcome more than 200,000 attendees. The 5 million square foot campus features more than 1.5 million square feet of design resources, including lighting and home automation that connect retailers, interior designers, architects, builders and integrators with top manufacturers within an open-daily marketplace that draws 3,000 buyers per person welcomed. month. Dallas Market Center, and its mid-century design hosts the largest residential lighting trade events in North America; global trade opportunities for home decor and gifts; and design traffic visiting the largest and most successful open-daily design center.

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