The Lovesac Company Appoints V

by decwells
The Lovesac Company Appoints V


STAMFORD, Conn., July 1, 2022 (GLOBE NEWSWIRE) — Today, The Lovesac Company (LOVE) (“Lovesac” or the “Company”), home furnishings brand known for Sactionals, the world’s most adaptable sofa™ ) announced that Vineet Mehra has been appointed to the Board of Directors, effective July 1, 2022.

Andrew Heyer, Chairman of the Board, said: “We are very pleased to welcome Vineet to our Board. His extensive experience leading mission-driven brands through innovation makes him an ideal fit for Lovesac. His extensive expertise in marketing as well as his expertise in serving some of the world’s largest His expertise in creating world-class customer experiences for retail and consumer products companies makes him a great asset to our Board of Directors.”

Vineet Mehra currently serves as Chief Marketing Officer of fintech company Chime, overseeing Chime’s growth plans in the US and developing influencer marketing and advertising programs. He was named one of the 50 Most Powerful CMOs in the World by Forbes in 2020 and Adweek named him one of the Top 20 Tech CMOs in 2019.

Previously, he was Chief Growth, Product and Customer Experience Officer at Good Eggs, where he was responsible for driving brand growth initiatives. Before that, he was Global Chief Marketing Officer and Chief Customer Officer at Walgreens Boots Alliance (WBA), where he developed the vision and strategic direction for all of WBA’s marketing and omnichannel customer experience initiatives. Prior to joining WBA, Mr. Mehra was the Global Chief Marketing Officer of Ancestry.com, the world’s leading consumer genomics company, where he modernized the marketing organization and brought consumer genetics into the cultural mainstream. Before joining Ancestry.com, Vineet held leadership positions at Johnson & Johnson, Novartis Consumer Health and Procter & Gamble.

Mr. Mehra currently serves on the Board of AdTheorent (ADTH) and is the Global Chairman of the Board of Effie Worldwide. In addition, Mr. Mehra serves as a Board Observer for Knotch and a member of the CMO Advisory Board for Spotify, WPP, Ad Week and Ridge Ventures.

Mr. Mehra holds a degree in Business Administration from Wilfrid Laurier University.

About Lovesac Corporation

Based in Stamford, Connecticut, The Lovesac Company is a technology-driven company that designs, manufactures, and sells unique, high-quality furniture through its proprietary Design for Life® approach, resulting in products that are durable and designed to grow into This is true of our clients’ lives. Our current products include modular sofas called Sactionals, premium foam bean bag chairs called Sacs and their associated home decor accessories. Innovation is at the heart of our design philosophy, and all of our core products are protected by a strong portfolio of utility patents. We market and sell our products directly online primarily through www.lovesac.com, supported by our own showrooms and direct-to-consumer touchpoints through store-in-shop and pop-up stores. third-party retailers.

Investor Relations Contact:
Rachel Schackett, ICR
(203) 682-8200
[email protected]


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